Police in one British town are hoping to nab criminals by asking residents to report their suspiciously glamorous neighbors with a controversial message: "Too Much Bling, Give Us A Ring."
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Ben Bowling, a criminologist at King's College in London, fears not everyone will see it that way. He says the campaign encourages racial profiling.
BEN BOWLING: It's definitely racialized. There's no question about that. The idea of bling has kind of come from the hip-hop generation. You know diamonds, gold, $300 sneakers. And so the idea of using kind of street vernacular to identify those people who might be a bit too blingy for your neighborhood is, I think, to direct attention specifically to the black community, and that is a real problem.
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